By way of an introduction to the subject, looking through a short history of retailing to see where it all began and how it has evolved. The ways in which merchandising and promoting goods has changed and how it is likely to develop in an increasingly online environment. Considering the customer experience, both in traditional retail environments and online, and gaining an understanding of why consumers buy, and why they don’t.
Dig deeper –
Challenges old and new
Offline and Online
Seismic changes ahead
Then and now – what has changed?