What are the leadership challenges for traditional businesses? Looking at the ways in which well-established companies constantly appraise their product offer and move forward while upholding core values and brand loyalty through strong leadership and vision at the top.
Case studies covered
Seeing how Danish toy manufacturer Lego was brought back from the brink of bankruptcy through its then CEO’s insistence on refocussing on what it did best – making plastic bricks – and embracing new technology to make the company future-proof.
Taking a look at the privately-owned and family-run US giant Mars, whose family members still operate a hands-on management style that brings huge benefits in employee loyalty while ensuring that new blood is constantly flowing to keep the business on track.
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