What drives innovation?

Looking into the benefits of collaboration, experimentation and risk-taking in the process of innovation within a business. Considering the need for commercial constraints such as budgeting and scheduling and understanding how they can benefit the creative process.

Case studies covered

Considering the main drivers behind innovation, we use the example of messaging service WhatsApp prior to its takeover by Facebook, when its strictly ’no advertising’ policy made it a stand-out performer in an already crowded market.

Looking into the unusual problem-solving solutions at DARPA, the US Defence Department’s agency responsible for developing new technologies for the military, where hand-picked teams are pulled together from around the world to solve problems and develop products before being disbanded at the end of a pre-arranged time period, regardless of whether or not a satisfactory solution has been found.

Dig deeper –

Invention or innovation?
Is it better to be first or best?
What drives innovation?