Considering whether it is best to be first to market with a product, or better to opt for a later launch with an improved offer. Looking at the pitfalls of launching a product or service before it has been fully tested, or without a sound marketing strategy to back it up.
Case studies covered
Looking at companies such as aircraft manufacturer De Havilland who, despite being first to market with the Comet, their ground-breaking commercial jet airliner, lost out to Boeing in the race to dominate the market in air travel.
Studying the example of great inventors of the past, such as Nikola Tesla, who failed to win commercial success despite his genius and finally lost out to imitators such as Edison.
Dig deeper –