Ideas are worthless in themselves, yet they are the life-blood of new businesses. This quandary can be settled by understanding whether the business proposition is an invention, an iteration or an innovation – failing to understand the difference leads to misguided business strategies destined to come unstuck.
My course aims to explain the importance of recognising these distinctions, and why each requires a different yet equally robust approach to pitching, fund raising and marketing.
Dig deeper –
Invention or innovation?
Is it better to be first or best?
What drives innovation?