Matching the Supplier’s Capabilities to The Project
What we do
When creative services, either internal or external, are not functioning as well as expected, it is often due to a mismatch between their capabilities and the organisation’s requirements. Often the principal creative service provider does a reasonably good job in response to the majority of its client’s requests, but when the requirement of more peripheral users is not being met, the relationship can begin to break down.
In turn, this can degenerate into a wholly unsatisfactory situation where suppliers are dismissed without good cause before suitable replacements can be found. This can be avoided by acknowledging the differing requirements of the various departments within the organisation and finding suppliers to meet those needs, either by improving the relationship with the current suppliers or by appointing alternative suppliers.
At Town & Town, we provide specifications for the primary demand for creative services as well as those of the more outlying departments to guarantee optimum service levels to all stakeholders.
Here’s a situation you may find familiar…
John was seething. The company’s online newsletter had missed its deadline for the last three issues, and he was about to take the agency to task. Across the office, Jenny raised her arms in mock surprise. “I couldn’t be more delighted with the agency. Our annual report won three awards last year, and they throw a brilliant party!”
Finding a solution
It had made sense initially to place all the creative work with one agency. John had built up a great working relationship with them, but now they were facing too many different demands and struggling to prioritise. An unbiased view from outside was needed to get things back on track. Alternative creative teams were assessed and short-listed, and very soon two new suppliers were appointed, taking the pressure off the lead agency.
Resulting benefits
Within a few months, John’s newsletter was delivered on time, produced by a new team with special editorial expertise. A second team helped out with more repetitive website work, leaving the original agency free to produce more award-winning creative work. John was finally ready to party.