Understanding Creatives

Dealing with environment, leadership and incentives issues for creatives

What we do

All organisations depend on their employees working to a common goal and make every effort to provide good leadership, the right tools for the job, and a suitable environment.

Creatives are no different, but not surprisingly they do not conform to the organisational norm. They are not primarily motivated by money; they like a conducive rather than business environment and do not readily accept leadership from those outside the creative sphere.

We help clients make significant improvements in the provision of creative services within their organisation by highlighting the special needs of creative people in the areas of environment, leadership and incentives.

Here’s a situation you may find familiar…

The first day in a new job is never easy, but designer Lily wasn’t expecting an office the size of an aircraft hangar and a PC on her desk. Ted, sitting at the next workstation, was sympathetic. “They’re not so bad once you get used to them. We’ve tried to get Macs, but the IT guys say they’re twice the price.”

Finding a solution

Lily was on a mission to persuade management to change their mind. Within a few weeks, she had convinced her Creative Director that outside help was needed to strengthen their case. Very soon, they had a report to hand that detailed a whole raft of improvements, including designating a meeting room as a break-out area for brainstorming, and strongly suggesting to the IT manager that Macs were the most cost-effective tools for their kind of work.

Resulting benefits

Just two months after joining, Lily found herself in a completely different environment. With Macs in place and morale in her department at a new high, she knew that she had made the right decision in taking the job and taking on the challenge of fighting her corner.