Cost Analysis – understanding pricing for creative services. Read on
Marketing Intelligence – gaining an overview of competitor marketing behaviour. Read on
Productivity Benchmarking – improving the productivity of creative services. Read on
Stakeholder Engagement – assessing the differing demands on creative services and the available resources. Read on
How clients benefit
Clients gain control over the costs of creative services, understand competitor behaviour for more effective marketing, improve the productivity of their creatives and align stakeholder expectations with available resources.