Understanding pricing for creative services
It is likely that more errors are made in the procurement of creative services than in almost any other area. The ‘creative’ element is what makes it so difficult to quantify the value of each item.
Whilst there will always be ingredients of a creative campaign that are difficult to pin down, the vast majority of commissions can be broken down into the constituent parts and costed. This is a great help to anyone managing a busy creative department.
At Town & Town we undertake the task of breaking apart each item in the marketing mix and pricing each component, creating a rate card or ‘menu’ for the majority of marketing items. Armed with this information, the marketing executive gains a high degree of control over the budget.
Here’s a situation you may find familiar…Cost Analysis