MATCHING APPROPRIATE SKILLS AND ATTITUDES TO THE TASK
How do you encourage a creative team to unite behind new ideas when there are differences of opinion at the highest level? Read on
CASE HISTORY 7: MOTIVATING CREATIVES
MATCHING APPROPRIATE SKILLS AND ATTITUDES TO THE TASK
How do you raise the profile of an in‐house creative team to the point where they enjoy equal status with other departments and provide a greatly improved service? Read on
Creative Skill Set 3.2 – Motivating Creatives
Matching appropriate skills and attitudes to the task
Clients can be forgiven for failing to differentiate between creative tasks. After all, these can range from the highly original to the mundane and repetitive, all under the guise of creativity.
‘Creative types’ often have high energy levels and a disproportionate influence within a team, and if this energy is not directed to an appropriate task they can prove disruptive. While most team members can keep themselves busy, underutilised ‘creative types’ can be a distraction and can take up a disproportionate amount of management time.
At Town & Town we match skills and attitudes to the appropriate tasks within creative services, leading to a more effective and focused creative team that produce better and more consistent results.
Here’s a situation you may find familiar…Culture Management