Creative Skill Set 2.4 – Culture Management

Understanding how corporate attitudes and culture influence outcomes

How organisations describe themselves – and the business they believe they are in – has been a topic that has covered many pages of the most respected business books around. Less often discussed, but in our view equally important, is the organisation’s institutionalised attitude towards creativity.

All organisations like to think – and often believe – that creativity is at the centre of their business. Sadly, this is rarely true. While the most senior managers understand the importance of creativity, further down the organisation they fail to understand its relevance. They think of themselves variously as technology companies, retailers, financial institutions or service providers, and it is this misunderstanding that stifles creative entrepreneurship within the organisation.

At Town & Town we help our clients understand the culture within their organisation and its effect on encouraging or stifling creative thinking and entrepreneurship. It is our belief that creativity should be at the heart of every organisation looking to evolve and grow.

Here’s a situation you may find familiar…Culture Management