Assessing the differing demands on creative services and the available resources
The majority of departments within an organisation respond positively when their performance is evaluated. Even when performance is below par, solutions can be found to improve things that involve a logical and methodical approach.
The exception is creative services – an area where everyone feels qualified to comment, yet they find it difficult to articulate or pinpoint specifics for improvement.
At Town & Town we find that the perception of creative services’ function is often misaligned with its capabilities. Knowing clearly what is expected of the creative services team by its stakeholders and understanding the team’s potential is an important first step towards building a team to meet those expectations.
Here’s a situation you may find familiar…Stakeholder Engagement