Creative Skill Set 4.4 – Supplier Partnering

Improving two-way communication and streamlining workflows

It is not unusual to hear suppliers say that their clients just won’t let them help them. At Town & Town we know exactly what they mean, as clients often fail to give their suppliers the opportunity to contribute to the marketing process. More often, suppliers are simply on the receiving end of difficult jobs with impossible deadlines.

Busy marketeers are unlikely to have the time to sit down with their suppliers and listen to their suggestions for improving quality and workflow, but creative suppliers often have a unique understanding of the client’s business and can offer useful comparisons with the working practices gained from their other clients.

Similar issues arise with workflow, where internal systems are inadequate to handle ever-increasing volumes, and are clearly not ‘fit for purpose’.
As good listeners, unbiased in our views and with the time and skills required, we are well placed to develop better working relationships and more efficient workflow systems for our clients.

Here’s a situation you may find familiar…Supplier Partnering