Advising on selection of appropriate creative services
The way in which creative services are acquired often influences the quality and effectiveness of the work produced by suppliers. Clients generally veer towards one of two extremes, either seeking out the company with the brightest reputation within the industry for their creative work or, at the other extreme, concentrating solely on cost and looking only at the most competitive providers.
It seems unlikely that an organisation would make that kind of mistake, but often we find that the selection process can be subtly diverted from its true course and this is how it ends up.
By setting out in detail the organisation’s requirement for creative services, sensible criteria can be agreed and all supplier applicants measured fairly against it.
At Town & Town we regularly manage this process for clients, and in situations where confidentiality is required, suitable applicants can be selected and shortlisted whilst shielding the client’s identity.
Here’s a situation you may find familiar…Service Selection