CASE HISTORY 7: MOTIVATING CREATIVES

MATCHING APPROPRIATE SKILLS AND ATTITUDES TO THE TASK

How do you raise the profile of an in‐house creative team to the point where they enjoy equal status with other departments and provide a greatly improved service? Read on

About This Site

Peter Town is a designer, mentor and creative thinker. He helps people develop their businesses and is active in the start-up community, connecting people and facilitating collaboration.

He has experience in many sectors including entertainment, finance, broadcast, publishing, software and manufacturing, and his skills have been retained by over 120 national and international organisations across 20 distinct industry sectors; now he uses his experience and design thinking to enable entrepreneurs to achieve their ambitions.