CASE HISTORY 6: COMMUNICATION AUDITING

UNDERSTANDING AND RECONCILING CONFLICTING OBJECTIVES

How do you employ creative communication techniques to improve take‐up of an underperforming product in the financial sector? Read on

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Peter Town is a designer, mentor and creative thinker. He helps people develop their businesses and is active in the start-up community, connecting people and facilitating collaboration.

He has experience in many sectors including entertainment, finance, broadcast, publishing, software and manufacturing, and his skills have been retained by over 120 national and international organisations across 20 distinct industry sectors; now he uses his experience and design thinking to enable entrepreneurs to achieve their ambitions.