CASE HISTORY 3: RESOURCE ASSESSMENT

CONSIDERING THE AVAILABLE RESOURCES TO MEET FLUCTUATING DEMAND

How do you encourage a company with a dangerous dependency on one large client to undertake a complete review of their identity and marketing strategy? Read on

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Peter Town is a designer, mentor and creative thinker. He helps people develop their businesses and is active in the start-up community, connecting people and facilitating collaboration.

He has experience in many sectors including entertainment, finance, broadcast, publishing, software and manufacturing, and his skills have been retained by over 120 national and international organisations across 20 distinct industry sectors; now he uses his experience and design thinking to enable entrepreneurs to achieve their ambitions.