The following case histories give an indication of the type of projects we have tackled in recent years at Town and Town. They represent our work for companies both large and small across a wide range of business areas.
CASE HISTORY 1: COST ANALYSIS – UNDERSTANDING PRICING FOR CREATIVE SERVICES
How do you find the right creative approach to reach end users when your marketing strategy is founded on supplying trade customers? Read on
CASE HISTORY 2: MARKETING INTELLIGENCE – GAINING AN OVERVIEW OF COMPETITOR
How do you gather the right kind of data to allow you to make a speedy and seamless switch from one line of marketing to another? Read on
CASE HISTORY 3: RESOURCE ASSESSMENT ‐ CONSIDERING THE AVAILABLE RESOURCES TO MEET FLUCTUATING DEMAND
How do you encourage a company with a dangerous dependency on one large client to undertake a complete review of their identity and marketing strategy? Read on
CASE HISTORY 4: MOTIVATING CREATIVES – MATCHING APPROPRIATE SKILLS AND ATTITUDES TO THE TASK
How do you encourage a creative team to unite behind new ideas when there are differences of opinion at the highest level? Read on
CASE HISTORY 5: BRIEF BUILDING – TRANSLATING REQUIREMENTS INTO ACTIONABLE TASKS FOR CREATIVES
How do you teach a client from outside the UK the way to get the best results from their creative suppliers when they are unfamiliar with the established working methods? Read on
CASE HISTORY 6: COMMUNICATION AUDITING – UNDERSTANDING AND RECONCILING CONFLICTING OBJECTIVES
How do you employ creative communication techniques to improve take‐up of an underperforming product in the financial sector? Read on
CASE HISTORY 7: MOTIVATING CREATIVES – MATCHING APPROPRIATE SKILLS AND ATTITUDES TO THE TASK
How do you raise the profile of an in‐house creative team to the point where they enjoy equal status with other departments and provide a greatly improved service? Read on
HISTORY 8: SUPPLIER MENTORING – CREATING VALUE BY IMPROVING SUPPLIER PRODUCTIVITY AND ATTITUDE
How do you establish trust between a client and their creative suppliers to create the optimum environment for innovation and flair? Read on