Marketing, Merchandising and the consumer

The customer has always been, and will always be, the essential element that a business can’t do without. That much is clear, yet for many young entrepreneurs, understanding their customers’ mindset, motivation and concerns remains a mystery.

There is no better place to start on this course than to understand our own buying habits, and to go on to learn from the example of how companies large and small recruit and retain customers in today’s competitive global marketplace.