Innovation and Strategy Management

Ideas are worthless in themselves, yet they are the life-blood of new businesses.  This quandary can be settled by understanding whether the business proposition  is an invention, an iteration or an innovation – failing to understand the difference leads to misguided business strategies destined to come unstuck.

My course aims to explain the importance of recognising these distinctions, and why each requires a different yet equally robust approach to pitching, fund raising and marketing.